---
title: 'Insights — creative agency in Geneva'
description: 'We read. We observe. We form opinions. This is where we share them.'
url: 'https://twks.ch/en/insights'
language: en
alternates:
  fr: 'https://twks.ch/insights.md'
---

# Insights

We read. We observe. We form opinions. This is where we share them.

- [Criticised, therefore alive.](https://twks.ch/en/insights/critiquee-donc-vivante.md) (08.11.2026): Better to spark debate than be a wallflower.
- [Branding Food & Beverage, The secret sauce](https://twks.ch/en/insights/branding-food-beverage-the-secret-sauce.md) (09.08.2026)
- [Swiss graphic design: a 70-year-old style that has never felt more relevant](https://twks.ch/en/insights/le-graphisme-suisse-un-style-vieux-de-70-ans-qui-na-jamais-ete-aussi-moderne.md) (12.07.2026)
- ["With" or "without AI" doesn't mean anything anymore](https://twks.ch/en/insights/with-or-without-ai-doesnt-mean-anything-anymore.md) (07.07.2026)
- [Don't worry, my mate's mate is a graphic designer.](https://twks.ch/en/insights/tinquiete-le-pote-de-mon-pote-est-graphiste.md) (21.06.2026)
- [Interactive Experiences. Turning a click into an emotion.](https://twks.ch/en/insights/experiences-interactives-transformer-un-clic-en-emotion.md) (25.05.2026)
- [Bye bye C4D](https://twks.ch/en/insights/bye-bye-c4d.md) (20.05.2026)
- [Accessibility VS Aesthetics](https://twks.ch/en/insights/accessibility-vs-aesthetics.md) (24.10.2025)
- [Stay a Child.](https://twks.ch/en/insights/stay-a-child.md) (17.10.2025)
- [Staying Relevant](https://twks.ch/en/insights/staying-relevant.md) (17.10.2025)
- [The Key Role of Branding in Employer Branding](https://twks.ch/en/insights/the-key-role-of-branding-in-employer-branding.md) (02.09.2025)
- [Why Choose a Local Agency](https://twks.ch/en/insights/why-choose-a-local-agency.md) (02.09.2025)
- [The Essence of Branding](https://twks.ch/en/insights/the-essence-of-branding.md) (19.08.2025)
- [Generation Alpha](https://twks.ch/en/insights/generation-alpha.md) (13.08.2025)
- [Marketing Jargon](https://twks.ch/en/insights/marketing-jargon.md) (11.08.2025)
- [Mixed Media Animation](https://twks.ch/en/insights/mixed-media-animation.md) (11.08.2025)
- [Vacation: When Boldness Meets the Sun of the 90s](https://twks.ch/en/insights/vacation-when-boldness-meets-the-sun-of-the-90s.md) (25.07.2025)
- [Brand Colors](https://twks.ch/en/insights/brand-colors.md) (21.07.2025)
- [Typographic Panorama 2025](https://twks.ch/en/insights/typographic-panorama-2025.md) (21.07.2025)
- [Brand Strategy: The Complete Guide in 2025](https://twks.ch/en/insights/brand-strategy-the-complete-guide-in-2025.md) (11.07.2025)
- [Successful Rebranding: Our Practical Guide](https://twks.ch/en/insights/successful-rebranding-our-practical-guide.md) (11.07.2025)
- [What is the Difference Between UX Design and UI Design?](https://twks.ch/en/insights/what-is-the-difference-between-ux-design-and-ui-design.md) (11.07.2025)
- [5 Strategies to Create a Powerful Brand Identity](https://twks.ch/en/insights/5-strategies-to-create-a-powerful-brand-identity.md) (09.07.2025)
- [Brand Platform: Comprehensive Guide to Defining and Enhancing Your Corporate Identity](https://twks.ch/en/insights/brand-platform-comprehensive-guide-to-defining-and-enhancing-your-corporate-identity.md) (09.07.2025)
- [Understanding and Defining Your Brand's Tone of Voice](https://twks.ch/en/insights/understanding-and-defining-your-brands-tone-of-voice.md) (09.07.2025)
- [How to Create a Strong and Cohesive Visual Identity](https://twks.ch/en/insights/how-to-create-a-strong-and-cohesive-visual-identity.md) (19.05.2025)
- [Janga](https://twks.ch/en/insights/janga.md) (25.02.2025)