E-commerce. Online buying is an act of trust. Design it accordingly.
E-commerce doesn't lack platforms. It lacks experiences. Most online stores look alike: same grids, same journeys, same frustrations. And yet, buyer expectations have never been higher.
Every second of friction is a lost customer. Every well-crafted detail is a sale won.
« The best customer service is if the customer doesn't need to call you, doesn't need to talk to you. It just works. » — Jeff Bezos
The buying experience has become the product
According to the Baymard Institute, the average online cart abandonment rate is around 70%. Seven out of ten visitors leave the site before finalizing their purchase. The main reasons: a checkout process that's too complex, unexpected fees, a lack of trust in the site.
These aren't product problems. They're design problems.
Brands that invest in the buying experience see direct gains in conversion, average cart size, and customer loyalty. According to Shopify, sites with optimized design and a smooth journey see their conversion rate increase by 35% on average.
What we actually do
At TWKS, e-commerce isn't just a question of technology. It's a strategic design project, where every decision aims at conversion.
Journey analysis. We map the entire buying journey to identify friction points, drop-offs, and optimization opportunities.
Experience design. We design product pages that inform and reassure. Checkout journeys that simplify instead of complicate. Interfaces that build trust at every step.
E-commerce visual identity. We adapt your branding to the buying context: product photography, visual hierarchy, conversion typography. The brand remains consistent while serving the commercial objective.
Continuous optimization. We set up the analytics tools and testing protocols (A/B, heatmaps, user recordings) to continuously improve performance.
E-commerce as an employer showcase
Your online store says a lot about your company. A well-crafted, fast, accessible e-commerce site signals a demanding and professional organization. For design, development, or product management talents, the quality of your platform is an indicator of the work culture.
D2C brands that master their e-commerce experience also attract the most ambitious marketing profiles. Because working on a quality digital product means working in an environment where craft is valued.
For whom, exactly
This service is aimed at D2C brands that want their online store to match the quality of their product. At B2B companies that sell online and want to professionalize their experience. At e-commerce players who notice a high abandonment rate and want to understand why. And at any organization that knows conversion begins well before the "buy" button.
Smooth, confident, high-performing.
At TWKS, we design buying experiences that convert with confidence. Not by adding pop-ups. By removing obstacles.
Because an easy purchase is a customer who comes back.
Sources Baymard Institute, "Cart Abandonment Rate Statistics" (2024)
Shopify, "E-commerce UX and Conversion" (2024)
Google, "Mobile Commerce Best Practices" (2023)
