"A freedom of tone, a certain temerity, luxury materials and ingredients": TWKS couldn't help but recognise itself in the philosophy of BVLGARI, the Italian luxury brand (jewellery/watches/perfumes) founded in 1884.
Instagram – Bvlgari Parfums entrusted TWKS with creating content for one of its digital campaigns, as part of the launch of one of its collection.
Promote perfumes on social networks by dynamically communicating their attractiveness. The campaign aims to express the Maison's expertise by telling the story of the brand's skilled master perfumers. TWKS provided art direction for a creative and lively storytelling campaign with an international scope: reaching communities with short, impactful and unifying animations.
Excellence – Various animated or static formats (posts, carousels, stories, IGTV) for smartphones, tablets and other devices were created for strong and inspiring narratives. To tell the story of the perfumes, TWKS divided it into several episodes dedicated to the perfumes and their creators. With three watchwords: elegance, subtlety and universality.
Photo : Michal Pudelka