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TWKS
image promotionnelle de Bulgari Parfums par the Workshop

BvlgariFragrances

"A freedom of tone, a certain temerity, luxury materials and ingredients": TWKS couldn't help but recognise itself in the philosophy of BVLGARI, the Italian luxury brand (jewellery/watches/perfumes) founded in 1884.

Services
Content creation
Activation
Date

2019

Client

Bvlgari Parfums

promo shot for Bulgari Fragrances by The Workshop
Mandate

Instagram – Bvlgari Parfums entrusted TWKS with creating content for one of its digital campaigns, as part of the launch of its Gems of Nature collection.

Goal
Create emotion

Promote Gems of Nature perfumes on social networks by dynamically communicating their attractiveness. The campaign aims to express the Maison's expertise by telling the story of the brand's skilled master perfumers. TWKS provided art direction for a creative and lively storytelling campaign with an international scope: reaching communities with short, impactful and unifying animations.

Animation motion design Bulgari Parfums par The Workshop
Creation

Excellence – Various animated or static formats (posts, carousels, stories, IGTV) for smartphones, tablets and other devices were created for strong and inspiring narratives. To tell the story of the Gems of Nature perfumes, TWKS divided it into several episodes dedicated to the perfumes and their creators. With three watchwords: elegance, subtlety and universality.

Animation motion design Bulgari Parfums par The Workshop
Animation motion design Bulgari Parfums par The Workshop