Coin Coin — Branding by twks: A corner of your own

Services: Branding
Industries: Food & Beverage

CoinCoin isn't a café. It's a street corner that came to life. Located at the junction of rue des Bains and boulevard Carl-Vogt in Geneva, the place works as a true neighbourhood spot: coffee in the morning, a quick lunch on the go, a drink that turns into a long stay, a birthday that ends up being celebrated there too. One good reason to come. A thousand reasons to stay.

TWKS designed a brand to match that ambition: simple, warm, no fuss. A brand built like the place itself, somewhere you feel at ease without overthinking it.

A name that hits the right note

CoinCoin plays on every register. The name evokes the street corner, the familiarity of the neighbourhood, but also something lighter, more playful. The logotype carries that double meaning: a rounded, confident typeface, a deep green that anchors the brand in a quiet elegance, never tipping into too much.

An identity that waddles everywhere

The graphic system was designed to live across every everyday touchpoint. The menu, the placemats, the merchandise, the window signage. Same green, same rounded type, same relaxed tone, everywhere. On a tote bag as much as on a shopfront poster, on a t-shirt as much as on a natural soap label. The identity doesn't decorate the place. It's part of it.

Results

A consistent, warm brand identity for a neighbourhood spot that's become a Geneva landmark. A simple system, rolled out across every touchpoint, from the menu to the merchandise. A brand that isn't trying to impress. It's trying to make you want to come back.