Our Frame — Branding , digital by twks: A production company that gives shape to change

Services: Branding; Digital
Industries: Médias

OurFrame doesn't produce content. It takes a stance. Rooted in Switzerland, facing the world, the audiovisual studio was built on a conviction few dare to state so directly: images can change laws, shift behaviours, move certainties. Provided they're built with method, distributed with intention, and designed from the outset to last.

Our mission was to give that conviction a form. To build an identity that doesn't merely express it, but makes it immediately visible. And durably so.

A typeface as commitment

The typographic choice isn't aesthetic. It's political. Martin, drawn in tribute to Martin Luther King Jr., carries within it the history of struggles for justice, of voices refusing erasure. To use Martin is to inscribe an intention from the very first letter: tell stories to transform. Document to awaken. Name to act.

This isn't a simple font choice. It's a typographic commitment. A voice through which OurFrame speaks with force, clarity and conscience.

A logo that opens

The square at the heart of the logotype isn't a shape. It's a gesture. Opening onto the world. Opening onto the truth. Bringing into the light what exists and waits to be seen. Between OUR and FRAME, this black block works as a shutter: it frames, it isolates, it reveals. The name itself carries the conviction — our frame. That of those who look, and those who deserve to be seen.

A system that holds everywhere

From accreditation badge to Instagram story, from tote bag to letterhead, OurFrame's identity works across every touchpoint without ever diluting. Massive at scale, precise at small. Black, red, white: three colours, one conviction. A system built for a brand that has things to say and intends to keep saying them.

A website as editorial act

For a production house, the website isn't a portfolio. It's the first film. Every scroll is an intention. Every transition, a cut. The logo's square doesn't decorate the interface — it structures it. It opens onto projects, lets in the light of an image, a subject, an urgency, then closes again. The gesture is simple. The effect is total.

OurFrame's site works like their productions: nothing is there by accident. Every element frames, selects, asserts.

Results

A brand identity for an audiovisual studio that refuses neutrality. A logotype that carries a story before a single frame has been seen. A coherent visual system, deployed from print to digital, from Switzerland to the world.