Electron Festival
Branding Under Pressure
Tanner Conseil — Branding by twks: Advisory, understated
- Services
- Branding
- Industries
- Finance & Legal
- Visit
- tanner-conseil.ch
High-end tax and wealth advisory demands trust built over time. For Tanner Conseil, the brand identity needed to reflect that same rigour: understated, premium, never overstated.
Royal blue asserts the rigour and seriousness of the practice, while gold quietly underlines the high-end nature of the service. White, used as a base, lets the composition breathe and keeps the focus on what matters. This restrained palette, paired with discreet typography, forms an elegant, timeless signature — true to an advisory firm that favours subtlety over effect.
Credits
- Creative director
- Alexandre Pugin
- Managing director
- Raphaël Pasquali
- Account manager
- Yasmine Ahamed
- Head of design
- Lafko Heufemann
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