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Digital Law Center — Branding , digital by twks: Law in the digital age
- Services
- Branding
- Digital
- Industries
- Institutional
- Finance & Legal
- Visit
- digitallawcenter.ch
Affiliated with the Faculty of Law at the University of Geneva, the Digital Law Center needed to assert its position as a centre of excellence in digital law, through an identity combining academic rigour with digital modernity.
Purple, a colour associated with both knowledge and reflection, runs through the DLC's identity as a guiding thread. Blue grounds it in an institutional and digital world, while a touch of pink brings a more contemporary note: echoing a centre that thinks about the law of tomorrow rather than yesterday's. Beyond the palette, the logo and website give the DLC a clear, functional identity, designed to showcase its research, teaching and events, and to affirm its place as a leading reference in digital law, both in Geneva and internationally.
Credits
- Creative director
- Alexandre Pugin
- Managing director
- Raphaël Pasquali
- Account manager
- Yasmine Ahamed
- Head of design
- Lafko Heufemann
- Designer
- Florian Moix
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