Skip to navigation Skip to content

Caran d'Ache

90 professions under one roof, working towards creating the finest writing and drawing instruments in Europe. A multitude of ideas and skills concentrated in such a small object. Our "Small Minimalist" campaign celebrates this achievement by placing these creations alongside much larger objects, demonstrating that the greatness of an object lies in its design, not its size. A small campaign with a significant impact.


Caran d'Ache


  • Digital Campaign
  • Social Media
  • Production
Read the long story
Photographie d'un stylo Caran d'Ache

Small objects, high demands

Caran d'Ache is renowned for its unmatched precision and superior product quality. These are the two values that guided the campaign: to convey the attention to detail and the ultimate mastery of execution for a result that leaves no room for chance.

Photographie d'un stylo Caran d'Ache
Photographie d'un stylo Caran d'Ache
Photographie d'un stylo Caran d'Ache
Photographie d'une plume Caran d'Ache

The images are stunning, as usual. I have not stopped receiving positive compliments about this digital campaign.

Catherine Bagnoud
Head of Communication & Digital Caran d'Ache
Visuel pour une campagne sur les réseaux sociaux pour Caran d'Ache
Photographie d'un stylo Caran d'Ache bleu


A project by
Creative Director
Alexandre Pugin
Managing Director
Raphaël Pasquali
Strategic Planner
Tatia Yasandikusuma
Digital Account Manager
Yannick Moritz
Daria Zagurskaya
Head of Design & Motion
Lafko Heufemann
Designer & Motion
Florian Moix