Caran d'Ache
90 professions under one roof, working towards creating the finest writing and drawing instruments in Europe. A multitude of ideas and skills concentrated in such a small object. Our "Small Minimalist" campaign celebrates this achievement by placing these creations alongside much larger objects, demonstrating that the greatness of an object lies in its design, not its size. A small campaign with a significant impact.
Client
Caran d'Ache
Services
- Digital Campaign
- Social Media
- Production
Small Minimalist
With 90 professions under one roof, working towards the creation of the finest writing and drawing instruments in Europe. A multitude of ideas and skills concentrated in such a small object. Our "Small Minimalist" campaign celebrates this achievement by juxtaposing these works next to much larger objects, demonstrating that the greatness of the object lies in its design, not its size. A small campaign with a wide-reaching impact.
Renowned for the high quality of its products and the precision they offer, it is these two fundamental values that have guided our work: to convey the attention to detail and the ultimate mastery of execution for a result that leaves no room for chance. Each image reflects the elegance of the lines and the quality of the finishes.
Small objects, high demands
Caran d'Ache is renowned for its unmatched precision and superior product quality. These are the two values that guided the campaign: to convey the attention to detail and the ultimate mastery of execution for a result that leaves no room for chance.
“The images are stunning, as usual. I have not stopped receiving positive compliments about this digital campaign.”
Credits
- A project by
- twks
- Creative Director
- Alexandre Pugin
- Managing Director
- Raphaël Pasquali
- Strategic Planner
- Tatia Yasandikusuma
- Digital Account Manager
- Yannick Moritz
Daria Zagurskaya - Head of Design & Motion
- Lafko Heufemann
- Designer & Motion
- Florian Moix