Caran d'Ache
90 professions under one roof, working towards creating the finest writing and drawing instruments in Europe. A multitude of ideas and skills concentrated in such a small object. Our "Small Minimalist" campaign celebrates this achievement by placing these creations alongside much larger objects, demonstrating that the greatness of an object lies in its design, not its size. A small campaign with a significant impact.
Client
Caran d'Ache
Services
- Digital Campaign
- Social Media
- Production
Small objects, high demands
Caran d'Ache is renowned for its unmatched precision and superior product quality. These are the two values that guided the campaign: to convey the attention to detail and the ultimate mastery of execution for a result that leaves no room for chance.
“The images are stunning, as usual. I have not stopped receiving positive compliments about this digital campaign.”
Credits
- A project by
- twks
- Creative Director
- Alexandre Pugin
- Managing Director
- Raphaël Pasquali
- Strategic Planner
- Tatia Yasandikusuma
- Digital Account Manager
- Yannick Moritz
Daria Zagurskaya - Head of Design & Motion
- Lafko Heufemann
- Designer & Motion
- Florian Moix