Strategy & Insights
Brand audit, market studies, benchmarks, interviews.
Brand Platform
Vision, mission, promise, values, storytelling.
Architecture & Naming
Brand structure, naming systems, brand tone of voice.
Visual Identity
Logo, graphic system, color palette, typography, iconography.
Brand Guidelines & Templates
Brandbook, asset kits, stationery, social templates.
Packaging & Print Design
Packaging, editorial design, signage, spatial branding.
Digital & UX/UI
Design systems, components, digital micro-brands.
Websites
UX/UI design, architecture, wireframes, custom design, development.
Employer Branding & Training
EVP, HR messaging, onboarding, internal training.
Launch & Adoption
Deployment, social kits, internal and external rollout.

Strategy & 360° Creative
Objectives, audiences, big idea, storytelling, key visuals.
Production & Content
Photo, film, motion, audio, snack content, UGC.
Digital & Performance
Social ads, display, search, CRM, landing pages.
Media, Influence & PR
Media planning, partnerships, press, influencers.
Activation & Experiences
Events, pop-ups, field activations.
Measurement & Optimization
Tracking, reporting, A/B testing, dashboards.

ICRC x Art Genève