Classical Distortion

A visual universe designed to reveal GECA, an avant-garde orchestra that challenges the conventions of classical music.

A visibility challenge
In a landscape saturated with images, how can a contemporary orchestra stand out? Especially when classical music is still perceived as elitist, even boring. GECA is the exact opposite: organised chaos, raw energy, physical emotion. It needed a visual language that matched this tension.

A radical idea
We created Classical Distortion, an artistic shockwave. Loss of bearings, line saturation, sensory vertigo. An apparent chaos that hides a secret order: silhouettes concealed within the forms, waiting to be discovered by the curious eye.

A living design
Each poster was born from a unique shape, created from photographs of past GECA concerts. Around this raw material, structures extend and amplify its movements. The result: a design inspired by topographic maps, distorted until they become abstract scores. To embody this energy, an ultra-bold typography, fragmented and eroded by organic lines.

A sensory impact
This project embodies our belief: an orchestra is not only seen or heard, it is felt. With Classical Distortion, we transformed GECA’s image into a total visual experience, capable of translating its avant-garde musical identity.

Results

• A visual identity noticed and praised by both critics and audiences
• Strong impact on GECA’s recognition within the cultural landscape of Romandy
• Increased concert attendance driven by a more contemporary image
• A unique aesthetic that distinguishes the orchestra within the classical worldCrédits

Credits

Creative Director: Alexandre Pugin | Managing Director: Raphaël Pasquali | Account director: Marie Combas | Art director: Anaël Bouglé | Account Manager: Yasmine Ahamed | Head of Design: Lafko Heufemann | Designer & Motion: Nicolas Calame - Bruno Cucca

Geca 2025-26

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