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TWKS
Caran' d'Ache's pens

Carand’Ache

"Our drawing and writing instruments open the doors to the imagination." The famous ‘Swiss Made’ stationery maker, founded in 1924, is the heir to expertise and an innovative spirit that have greatly inspired TWKS.

Services
Content creation
Activation
Date

2019 – 2020

Client

Caran d’Ache

The mandate

Products – As part of its international campaigns, Caran d'Ache entrusted TWKS with creating digital content for its website and social media.

Goal

History – Restore, through static or animated images, the expertise and extensive technicality of Caran d'Ache instruments, which in the space of 100 years have become an international benchmark of experience in drawing and writing.

Creation
Attention to detail

TWKS provided the art direction of visual concepts (photos and animations) to showcase the brand's various products, highlighting the finishes and particular features of each model. The TWKS approach to enhancing Caran d'Ache's instruments: bring out the elegance of the lines, the quality of the materials and the purity of the colours.

Animation motion design Caran d'Ache par TWKS