"Our drawing and writing instruments open the doors to the imagination." The famous ‘Swiss Made’ stationery maker, founded in 1924, is the heir to expertise and an innovative spirit that have greatly inspired TWKS.
2019 – 2020
Products – As part of its international campaigns, Caran d'Ache entrusted TWKS with creating digital content for its website and social media.
History – Restore, through static or animated images, the expertise and extensive technicality of Caran d'Ache instruments, which in the space of 100 years have become an international benchmark of experience in drawing and writing.
TWKS provided the art direction of visual concepts (photos and animations) to showcase the brand's various products, highlighting the finishes and particular features of each model. The TWKS approach to enhancing Caran d'Ache's instruments: bring out the elegance of the lines, the quality of the materials and the purity of the colours.
The assets are sublime as usual and I have received a lot of positive feedback.