EPFL — Branding , campaign by twks: Less asphalt. More life

Services: Branding; Campaign
Industries: Institutional

EPFL didn't need a campaign. It needed a conversation. Rethinking a campus doesn't happen in a boardroom. It happens with the people who cross it every morning, who eat there, who work there, who live there. TWKS built a participatory campaign that turned that ambition into a real collective movement.

A campus worth reinventing

Campuses change because the world changes. Climate urgency, shifting habits, new social expectations. EPFL didn't just want to redesign spaces. It wanted to transform the way its community imagines and owns its future. The challenge wasn't technical. It was human.

A participatory campaign

Less tarmac, more life. Four words that don't describe a project. They express a desire. Immediately understood, instantly shareable, naturally owned. The campaign invites users to speak up, to co-build, to shape decisions. It doesn't talk about tomorrow's campus. It builds it today.

An inclusive visual language

A palette drawn from nature. Organic forms. Visuals that celebrate nature and human connection. A direct tone, free of architectural jargon, free of institutional distance. An optimistic identity that engages without excluding. On the ground and online, every touchpoint becomes a call to action. Not a poster to look at. An invitation to take part.

Results

Increased participation in workshops and public consultations. A clear, positive identity recognised for its ability to bring people together. Tangible shifts in how the campus community perceives and inhabits its spaces. Creativity as a lever. Not a decoration.