Favre+Guth
Favre+Guth, with over a million square meters built or renovated, has shaped the Geneva landscape. Pioneers in the use of new 3D technologies in architecture, it was essential to immerse them in a "phygital" world, from publishing to social media.
Client
Favre+Guth
Services
- Digital Campaign
- Brand Platform
- Editorial Design
- Brand Identity
- Social Media
- Digital Experience
Extended architecture
Favre+Guth, with over a million square meters built or renovated, has shaped the Geneva landscape. Pioneers in the use of new 3D technologies in architecture, it was essential to immerse them in a "phygital" world, from publishing to social media.
Imagined in the style of a craft book, Favre+Guth's creations are recount in a bi-annual magazine, each issue of which explores a key office theme. Accompanied by a digital strategy, the genesis of each project is brought to life through augmented reality filters, 3D and motion design.
This strategy has been instrumental in establishing a solid reputation for a cutting-edge office, whose digital community continues to grow, with +10K organic impressions and interactions up over 30%.
From pixel to the first stone
Inspired by the digitalization of architecture, we've built a "phygital" visual identity that conveys the transition from architectural software design to the realization of a building. Featuring bugs, augmented reality, glitch effects, runaway pixels, and a minimalist color palette, the brand is a constant interplay between the real world and the digital realm. Our playground has become a space where augmented reality and print merge to create a distinctive brand experience.
“twks is a truely creative agency with innovative and efficient solution. A big thank's for the quality of our collaboration!”
Credits
- A project by
- twks
- Creative Director
- Alexandre Pugin
- Managing Director
- Raphaël Pasquali
- Strategic Planner
- Tatia Yasandikusuma
Claude-Anne Schumacher - Art Director
- Anaël Bouglé
- Digital Account Manager
- Yannick Moritz
Daria Zagurskaya - Account Manager
- Yasmine Ahamed
- Head of Design & motion
- Lafko Heufemann
- Designer & Motion
- Nicolas Calame
Thomas Kauffman
Florian Moix