RTS — Campaign , digital by twks: Pass XP. From TV to IRL

Services: Campaign; Digital
Industries: Médias

RTS Avec vous rests on one simple conviction: television and radio shouldn't stop at broadcast. With the Pass Expériences, the public gets direct access behind the scenes through events, interactive workshops and exclusive tours. 

At the same time, RTS had just rethought its entire identity, from its bespoke typeface to its colour territory, with an almost institutional rigour. The brief went beyond simply dressing up a new product: it had to bring that exacting system to life on social media.

From the screen to real life

The Pass RTS doesn't broadcast anything. It opens doors. A match, a concert, a cult show: we've always watched them through a screen, a distant spectator to a world that seems to unfold somewhere else. The Pass Expériences RTS flips that position. It grants access to the events, the workshops, the behind-the-scenes moments the public could previously only see through the control room or on air. What used to happen on TV, quite literally, now happens for real.

Playing by the house rules, never bored by them

The Pass RTS borrows the brand's own codes, that same vocabulary, and pushes them into a use they'd never had before: Stories, the scroll, the swipe-up. The parent brand stays recognisable, but it learns to run.

A world that pops, literally

Every perk of the pass pops up on screen like a notification you actually want to open. A pass is an abstract promise until you see everything it unlocks. That avalanche of opportunities had to be made visible, without ever reading like a flat list of perks. The visual system stacks the categories, Sport, Culture, Music, into saturated tags that pop against the visuals. The word PASS repeats, stretches, layers over itself, until it takes over the whole screen.

A format for every craving

The same system, adapted to every playing field. Vertical Stories with swipe-up, videos that carry you backstage, stacked typographic compositions where PASS becomes almost a texture. Sport, Culture, Music: each world keeps its own colour, without ever stepping outside the system.

Before, you watched RTS. With the Pass, you walk in.