Urban Drinks — Branding by twks: Energy to take you higher

Super Maté does not promise to give you wings. Just the energy you need to keep climbing. A hike before work, a few extra kilometres on the trail, an adventure that runs a little longer, or simply a day that calls for a second wind: the brand taps into this everyday kind of energy. Not performance at all costs, but the kind that makes you want to get moving. The summit becomes both a real destination and a metaphor: everyone has their own, and Super Maté gives you that little lift to get closer to it.

How do you visualise the effect of a boost? By making the identity itself come alive. The gradient becomes the central gesture of the visual system. It begins in an almost entirely white world before gradually bursting into more intense colours. Like moving from one state to another. Before Super Maté, after Super Maté. From running low to feeling ready to go again. Across cans, posters and digital content, the gradient is therefore more than a distinctive brand asset. It visualises exactly what the product is designed to deliver: a lift in energy.

Mountains, rocks, trails, snow, wide-open spaces. Super Maté’s world naturally gains altitude. Born and made in Switzerland, the brand turns this territory from a simple point of origin into an attitude. The can accompanies those who get outside, walk, climb, ride or run. But without becoming a brand reserved for athletes. Because adventure can just as easily begin around the corner. The outdoors becomes less of a discipline and more of a mindset: getting out, moving forward and seeing how far the day can take you.

In a category that has long associated energy with excess, Super Maté takes a different route. At its core is a cold-brewed infusion of organic yerba maté: naturally caffeinated, sparkling and low in calories. The brand also champions Swiss production and natural, organic ingredients. That simplicity carries through to the identity. MATE takes centre stage on the can in a raw, almost imperfect typeface that contrasts with the much brighter gradients. No need for futuristic codes to talk about energy. Here, the boost comes from a plant.

Every part of the communication builds on the same idea. The can appears on a rock, tucked into a bag, surrounded by mountains or simply present in those moments when you need to get going again. The words play with altitude, movement and energy, while the gradient becomes a recognisable visual territory strong enough to make Super Maté unmistakable, with or without the product in sight. Ultimately, the identity is not trying to show what an energy drink is. It shows where that energy can take you.


Because not every day needs to end at the top of a mountain to deserve a little boost. Super Maté is there for the big adventures as much as the small everyday climbs.