Carac TV
Switzerland's entertainment TV leader is reinventing itself. Media One Contact has created Carac, a channel that doesn't mince words, knows how to use humor without taboos, and proudly proclaims that it offers the best programs compared to streaming platforms, all for free, of course! The good news is that we are all subscribed.
Client
Media One Contact
Services
- Advertising
- Brand Platform
- 360 Campaign
- Naming
- Brand Identity
- Social Media
Carac - Channels full of character
The Swiss audio-visual landscape is a saturated market, subject to strong competition from regional, national, and even international players, as well as from pure on-demand entertainment providers. To launch a new group of channels in this context, you need character. And not just a little.
Media One created Carac TV, a channel that doesn't mince words, knows how to handle humor without taboos, and boldly proclaims that it offers the best programs compared to streaming platforms, all for free, of course! The good news is, we're all subscribers.
To compete in the big league, you have to position yourself at their level. For the channels' launch, we created a 360° campaign that playfully engages with the current audio-visual references. A bold tone and wording to showcase the brand's personality on a grand scale.
Goodbye Netflix, Prime & OCS! The goal is to establish the leader in Romand entertainment in the streaming platform world by playing with the communication codes used in the industry. A successful campaign as Carac now boasts over 190k daily viewers and a digital community growth of +2000%.
Campaign
Goodbye Netflix, Prime, and OCS! The goal is to establish the leader in swiss entertainment in the streaming platform world by playing with the communication strategies used by the industry.
“A big thank you to twks for their creativity and quick execution within a very tight deadline. It's a true testament to character for an equally bold campaign.”
Credits
- A project by
- twks
- Creative Director
- Alexandre Pugin
- Managing Director
- Raphaël Pasquali
- Strategic Planner
- Claude-Anne Schumacher
- Art Director
- Anaël Bouglé
- Copywriter
- Julien Donez
- Digital Strategic Planner
- Sédona Theillaud
- Account Manager
- Yasmine Ahamed
- Head of Design & motion
- Lafko Heufemann
- Designer & Motion
- Nicolas Calame
Thomas Kauffman