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Confédération Suisse

Objectivity as target:
To guide the population in case of danger and disaster, clarity and objectivity are essential. The design of the pictograms used by the Federal Office for Civil Protection's ALERTSWISS application was primarily conceived to be immediately understood by everyone, taking into account linguistic, cultural and socio-demographic differences.


Confédération Suisse – Office fédéral de la protection de la population


  • Campaign Strategy
  • 360 Campaign
  • Content Creation
Read the long story
Double page du guide de construction et d'utilisation des pictogrammes pour ALERTSWISS

Aesthetics at the service of information

Each pictogram provides information on how to behave in an emergency situation. The challenge is to convey complex information in an immediate and universal way through a visual representation. Each element is reduced to its essential minimum, maximizing the transmission of information.


With over 1.2 million downloads, ALERTSWISS contributes to the safety of the Swiss population. Since 2018, the cantons have issued more than 1,500 alerts, during floods, extreme weather, emergency number failures and, of course, during the COVID-19 pandemic.

Double page et couverture du guide de construction et d'utilisation des pictogrammes pour ALERTSWISS
Guide de construction et d'utilisation des pictogrammes pour ALERTSWISS, dans la nature


A project by
Creative Director
Alexandre Pugin
Managing Director
Raphaël Pasquali
Strategic Planner
Tatia Yasandikusuma
Digital account manager
Yannick Moritz
Daria Zagurskaya
Account Manager
Tatia Yasandikusuma
Head of Design & motion
Lafko Heufemann
Designer & Motion
Florian Moix
Thomas Kauffman