EPFL – Campus Piéton
"Less asphalt, more life." A campaign that celebrates the ideal, sustainable campus and gives campus users a voice in defining its future.
Client
EPFL
Services
- Advertising
- 360 Campaign
- Brand Identity
- Social Media
Less asphalt, more life.
To define the new face of the EPFL campus, we created a collaborative campaign that gave a voice to campus users in defining its future. By communicating in start-up, guerrilla-style, we were able to attract the interest and participation of the main users. A multi-year campaign that celebrates sustainability.
Planting the seed
A project with the objective of restoring the rights to nature on campus through communication and design, with the initial idea of "planting the seed". Our ultimate goal is that all people living or passing through the campus become aware of the issues and set an example.
“We appreciated TWKS' open-mindedness and ability to challenge themselves, and to propose solutions to our challenges.”
Credits
- A project by
- twks
- Creative Director
- Alexandre Pugin
- Managing Director
- Raphaël Pasquali
- Strategic Planning Director
- Tatia Yasandikusuma
- Head of Design
- Lafko Heufemann
- Account Manager
- Tatia Yasandikusuma
- Designer & Motion
- Nicolas Calame
Thomas Kauffman