Service de la Police Municipale
Working within the municipal police of Geneva is a profoundly human profession. However, since very few people are aware of this, few aspire to be a part of it. To inspire the people of Geneva to apply, we needed to change their perception. We created "Police Needs Your Skills," a recruitment campaign highlighting unexpected yet essential human qualities for this profession. Behind every officer, there's a talkative person, a determined individual, a perfectionist, a human being, in summary, who could be you.
Client
Service de la Police Municipale – Ville de Genève
Services
- Advertising
- 360 Campaign
- Content Creation
- Social Media
- Production
- Brand Platform
Global Campaign
Starting with the creation of the brand platform "Municipal Police, People Like You", we established a comprehensive campaign ecosystem. From billboards to digital activations, and brand content on social media, all meticulously orchestrated to redirect interested individuals to a recruitment website specially designed to simplify the application process and ensure complete inclusion, without exception.
“This campaign has improved the perception and image of municipal police officers among the public and future candidates!”
Credits
- A project by
- twks
- Creative Director
- Alexandre Pugin
- Managing Director
- Raphaël Pasquali
- Strategic Planner
- Claude-Anne Schumacher
- Art Director
- Anaël Bouglé
- Digital Account Manager
- Sédona Theillaud
- Account Manager
- Yasmine Ahamed
- Head of Design
- Lafko Heufemann
- Designer & Motion
- Nicolas Calame
Thomas Kauffman