Police Municipale de Genève
Police needs your skills
A recruitment campaign that humanises Geneva’s municipal police. By highlighting unexpected yet essential human qualities and deploying a global strategy, it generated +31% more applications and gave the police a renewed image.
Client
Police Municipale de Genève
Services
- Campaign
“This campaign has improved the perception and image of municipal police officers among the public and future candidates!”
C.N.
Marketing & Communication Manager — Police municipale de Genève