Geneva Tourism
Geneva beyond the clichés
Long reduced to tourist stereotypes, Geneva has much more to offer than its iconic attractions. Traditional communication has often obscured the richness of local life and the soul of its people.
Today's travellers are looking for authentic experiences, localism and genuine immersion. To meet these new expectations, our destination strategy is evolving to effectively captivate and convert future visitors and locals alike. A modular identity that captures attention and thrills.
With the new GENEVA brand, immerse yourself in the heart of a vibrant and authentic city. For tourists and locals alike.
Visit. Meet. Repeat.
Client
Geneva Tourism
Services
- Brand Identity
- Graphic system
- Social Media
- Print production
Capturing authenticity
A reinvented color palette blends emblematic Geneva hues with vibrant shades, capturing the essence of this classic yet avant-garde city. The iconography abandons tourist clichés for authentic snapshots, telling the story of Geneva through the eyes of its inhabitants. Modern, intuitive pictograms, accompanied by stylized maps and interactive visuals, guide visitors through the city's treasures, transforming discovery into a captivating adventure.
An identity redefined
This visual revolution is spreading everywhere: from the website to social networks, brochures and urban signage. Every element becomes an invitation to dive into the world of Geneva.
More than just a makeover, this metamorphosis is redefining the way Geneva presents itself to the world. It's a dynamic, contemporary city that celebrates its heritage. A bold invitation to travellers from all over the world to rediscover Geneva beyond the clichés
Credits
- A project by
- twks
- Creative Director
- Alexandre Pugin
- Managing Director
- Raphaël Pasquali
- Strategic Planner
- Claude-Anne Schumacher
- Art Director
- Anaël Bouglé
- Account Manager
- Yasmine Ahamed
- Head of Design & motion
- Lafko Heufemann
- Designer & Motion
- Nicolas Calame