Geneva Tourism
Geneva beyond the clichés
Long reduced to tourist stereotypes, Geneva has much more to offer than its iconic attractions. Traditional communication has often obscured the richness of local life and the soul of its people.
Today's travellers are looking for authentic experiences, localism and genuine immersion. To meet these new expectations, our destination strategy is evolving to effectively captivate and convert future visitors and locals alike. A modular identity that captures attention and thrills.
With the new GENEVA brand, immerse yourself in the heart of a vibrant and authentic city. For tourists and locals alike.
Visit. Meet. Repeat.
Client
Geneva Tourism
Services
- Brand Identity
- Graphic system
- Social Media
- Print production
Geneva Tourism - A refreshing visual makeover
Geneva Tourism is reinventing itself with a bold new visual identity, propelling the city's image into a new era while staying true to its cosmopolitan soul. This transformation aims to reflect Geneva's authenticity and diversity, attracting a new generation of visitors without neglecting its traditional audience.
At the heart of this metamorphosis is a reinvented color palette that blends Geneva's iconic hues with vibrant shades, capturing the essence of a city that is both classic and avant-garde. The iconography moves away from tourist clichés to authentic snapshots, telling Geneva's story through the eyes of its inhabitants. This approach creates a stronger emotional connection with the target audience, whether they are young travelers seeking unique experiences or established visitors looking for quality tourism.Modern and intuitive pictograms, along with stylized maps and interactive visuals, guide visitors through the city's treasures. These visual tools turn the exploration of Geneva into a captivating adventure, facilitating navigation and reinforcing the overall visual identity. They are designed to be universally understood, transcending linguistic and cultural barriers.
This visual revolution extends to all platforms, offering a consistent and immersive experience across all points of contact. From a responsive website and mobile applications to social media, printed brochures, advertising posters, and urban signage, each element invites you to dive into the Geneva universe. The new identity seamlessly transitions between print and digital, ensuring a harmonious flow across various media.
The goal of this transformation is to show that Geneva is not just a city of watches and chocolate, but a vibrant, lively, and full-of-surprises destination. This new visual identity invites travelers from around the world to rediscover Geneva in an authentic and surprising light. Early feedback indicates a significant increase in social media engagement, a better perception of the city as a must-visit tourist destination, and a notable rise in online bookings.
With this new visual identity, Geneva Tourism positions itself as a dynamic and contemporary destination. This bold visual transformation invites visitors to discover a city that dares, innovates, and reveals itself in all its splendor while respecting its rich heritage. Whether through a tourist brochure, an advertising campaign, or an Instagram story, Geneva is ready to dazzle and captivate, offering a unique experience to every visitor.
Capturing authenticity
A reinvented color palette blends emblematic Geneva hues with vibrant shades, capturing the essence of this classic yet avant-garde city. The iconography abandons tourist clichés for authentic snapshots, telling the story of Geneva through the eyes of its inhabitants. Modern, intuitive pictograms, accompanied by stylized maps and interactive visuals, guide visitors through the city's treasures, transforming discovery into a captivating adventure.
An identity redefined
This visual revolution is spreading everywhere: from the website to social networks, brochures and urban signage. Every element becomes an invitation to dive into the world of Geneva.
More than just a makeover, this metamorphosis is redefining the way Geneva presents itself to the world. It's a dynamic, contemporary city that celebrates its heritage. A bold invitation to travellers from all over the world to rediscover Geneva beyond the clichés
Credits
- A project by
- twks
- Creative Director
- Alexandre Pugin
- Managing Director
- Raphaël Pasquali
- Strategic Planner
- Claude-Anne Schumacher
- Art Director
- Anaël Bouglé
- Account Manager
- Yasmine Ahamed
- Head of Design & motion
- Lafko Heufemann
- Designer & Motion
- Nicolas Calame