Geneva Tourism

Geneva, Beyond Stereotypes.

With its new identity, Geneva breaks free from clichés to reveal its full vitality. We created a timeless branding system that conveys the city’s cosmopolitan energy, designed to inspire travellers in search of authenticity as much as the Genevans who experience it every day. A visual identity as a universal language. Clear, vibrant and inclusive. Because a strong place speaks not only to those who discover it, but also to those who embody it.