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TWKS
promotional shot for the Comité International de la Croix-Rouge by The Workshop

ICRC

The ICRC (International Committee of the Red Cross) is one of the organizations of the MCRCR (International Red Cross and Red Crescent Movement). An important client for TWKS because of its size and notoriety, but above all for its values ​​and commitment.

Services
Strategy
Content creation
Activation
Date

2019

Client

CICR / FIRC

The mandate

Digital - On behalf of the IRCRM, the ICRC asked TWKS to design an immersive and interactive exhibition in Geneva to raise public awareness of the risks associated with the digital world in humanitarian crises (use of social networks, data protection, digital divide, etc.). This exhibition took place as part of the 33rd International Conference of the Red Cross and Red Crescent. TWKS was responsible for its design, artistic direction and organisation.

Goal

Visibility - The exhibition was held at the Place des Nations in Geneva for eight days. The aim was to make the theme understandable to as many people as possible, with a very heterogeneous public: political personalities and institutions, international and humanitarian organisations, media, general public, schools, etc.

To carry out such a project, during the planning, organisation, realisation and coordination phases, TWKS worked together with multiple actors: different ICRC teams and Point Prod, among others.

Creation

Immersion / interaction – TWKS designed a walking tour for visitors in an environment that reproduces a crisis zone (visual and sound stimuli). Everyone is led to make decisions, which they confirm through their answers to a digital quiz. At the end of the tour, visitors are invited to discuss the risks and benefits of digital tools in humanitarian crises with IRCRM spokespersons.

The exhibition at Place des Nations was one of the elements of the "Humanitarian Trail" set up by the IRCRM. An educational route marked with different locations throughout the city of Geneva, linked to the history of humanitarian action. To promote the trail to the public, TWKS created a major campaign combining digital media with the involvement of traditional media.

With its international scope, the exhibition was a great success, attracting more than 2,000 visitors from different backgrounds (Swiss Ministry of Foreign Affairs, ICRC management, international organisations, universities, schools, etc.)

« On behalf of the organizing committee of the 33 th International Conference of the Red Cross and Red Crescent, we recommend TWKS without hesitation and hope they will have the opportunity to collaborate with you and so exceed your expectations as they have surpassed ours. »

Philippe Stoll

Head of Research in Humanitarian Communication, International Committee of the Red Cross and member of the organizing committee of the 33rd International Conference of Red Cross and Red Crescent Societies