Geca 2023-24
Geneva Camerata became a classic
Who said classical music was elitist and boring? For 10 years, Geneva Camerata, an innovative and eclectic orchestra, has been pushing the limits of the genre. They changed the sound of classical, we reinvented its image: by embracing street culture and creating a visual universe designed to attract a new generation.
Client
Geneva Camerata
Services
- Branding
- Campaign
“The Geneva Camerata is a model of innovation. You may love a program or find it contrived but these intrepid players are showing what classical musicians are capable of — and inventing ways to make the great works of the past “alive today””
David Greilsammer
Musical and art director
