Geneva Camerata
Who said that classical music was elitist and boring? For the past 10 years, Geneva Camerata, an innovative and eclectic orchestra, has been pushing the boundaries of the genre. They changed how classic sounds, we changed how classic looks. Embracing street culture, creating a visual universe to attract the new generation, and infusing a fresh visual energy into the classical scene.
Client
Geneva Camerata
Services
- Brand Identity
- 360 Campaign
- Social Media
- Production
- Sound branding
Visual Revolution
A new identity that draws inspiration from movement, music, and vitality. One that embodies this bold outdoor music revolution, with a powerful sonic branding and mesmerizing digital content. Bold choices are made with impactful variable typography, an electric color palette, and illustrations deeply rooted in street culture, as envisioned by the street artist Ian Macarthur.
From Geneva to New York
A viral impact that resonates from Switzerland to New York across all media channels.
“The Geneva Camerata is a model of innovation. You may love a program or find it contrived but these intrepid players are showing what classical musicians are capable of — and inventing ways to make the great works of the past “alive today””
Results
The press, particularly The New York Times, has lauded this revolution in the world of classical music: "GECA has rewritten the rules in the world of classical music." This new identity has shattered barriers and demystified classical music, turning their concerts into mainstream events. The audience has never been this young, and tickets have never sold this rapidly.
Credits
- A project by
- twks
- Creative Director
- Alexandre Pugin
- Managing Director
- Raphaël Pasquali
- Strategic Planner
- Claude-Anne Schumacher
- Art Director
- Anaël Bouglé
- Digital Strategic Planner
- Sédona Théillaud
- Account Manager
- Yasmine Ahamed
- Head of Design
- Lafko Heufemann
- Designer & Motion
- Nicolas Calame
Thomas Kauffman - Illustrator
- Ian Macarthur