Geneva Camerata
Who said classical music was elitist and boring? For 11 years, Geneva Camerata, an innovative and eclectic orchestra, has been redefining the boundaries of classical music by offering unique performances. Blending multicultural talents with classical repertoire, GECA constantly pushes the boundaries. A philosophy that has inspired us and driven us to do the same.
To breathe new life into the classical scene, the visuals for the new season push conventional horizons and leverage AI capabilities to bring organic forms to life, inspired by the essence of GECA.
Client
Geneva Camerata
Services
- Brand Identity
- 360 Campaign
- Social Media
- Production
- Sound branding
Production
The advent of AI marks a revolution in our approach to creation. In collaboration with Signature A.I production, we trained an independent AI program for over two months with more than 30,000 references to create these structures that seem to emerge spontaneously from the world around us. Each element becomes a singular piece, imbued with its own vitality and in perfect harmony with its environment.
Credits
- A project by
- twks
- Creative Director
- Alexandre Pugin
- Managing Director
- Raphaël Pasquali
- Account Manager
- Yasmine Ahamed
- Strategic Planner
- Claude-Anne Schumacher
- Art Director
- Anaël Bouglé
- Head of Design
- Lafko Heufemann
- Designer & Motion
- Nicolas Calame
- Production
- Signature A.I