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TWKS
Electron festival

ElectronFestival

Electronic music festival with an unrivalled programme in Geneva's cultural landscape. A fun and disruptive point of view involving artists from all walks of life. A mindset that TWKS shares.

Services
Strategy
Branding
Content creation
Activation
Client

Electron Festival

Date

2014

The mandate

Visual signature – Electron Festival entrusted TWKS with the new graphic identity for the flagship event on the Geneva scene.

Goal

New codes – Propose a global communication campaign going far beyond a simple urban display.

Creation

E(lectro)locution – TWKS dreamt up a tailor-made language, a real semiotics. The idea was to convey the festival's innovative scope by creating new symbols from scratch, as signs of belonging to the community that comes together to celebrate electronic music.

Awards

First – TWKS' work has received several recognitions. It has received:

  • 2 "Les Grands de la Communication" Prizes, Best Poster category and Urban Guerrilla category
  • 2 "Arts Directors Club" Prizes, Design category and Urban Guerrilla category

« The good news at this edition is undoubtedly the victory of a French-speaking agency among the 4 ‘golds’ awarded. This hadn't happened since 2006, when the agency Rive Gauche/TBWA Switzerland won with the Swiss Loto campaign for the Loterie Romande. TWKS was included among the 4 ‘gold’, 23 ‘silver’ and 65 ‘bronze’ winners this Saturday, 18 April 2015, for its design work for the Electron Festival. »

Cominmag