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TWKS
PCVD - project TWKS

PCVD

Since 2015, the Vaud Cantonal Police have built a relationship of trust with TWKS to the point of delegating their recruitment campaigns. With one main concern: to put people at the centre of their communication, without forgetting humour.

Services
Strategy
Content creation
Activation
Date

2015, 2016, 2017, 2018, 2019, 2020

Client

Police cantonale vaudoise

Making off PCVD par TWKS
Mandates
Communication strategy

Annual recruitment campaigns since 2015, annual activity reports since 2016.

Goal

Values – Create a modern, realistic and positive image of the police by promoting the different professions it comprises using the police themselves, the best ambassadors for the institution.

Creation

Recruitment – TWKS established human-centred communication, to show men and women at the service of others in their various daily duties. The design, production and artistic direction of these campaigns include shoots, content creation, media and digital strategy, monitoring and reporting their impact.

« The agency's creations, which are always very carefully thought-out, have notably allowed us to significantly improve the impact of our recruitment campaign and to create an annual activity report reflecting the institution's values. »

Police cantonale vaudoise

Jean-Christophe Sauterel, Communication manager