Swiss Confederation - Federal Office for Civil Protection.
Civil Protection serves the community, the cantons and municipalities; and it serves to control the consequences of disasters and manage emergencies.
Create static and animated pictograms to inform the public about the behavior to adopt in case of disaster or emergency, via the app "ALERTSWISS". To download it, click here !
For the created pictograms, that explain which behavior to adopt in a very specific and often complex scenario, we have designed the simplest in each case. We also wanted to make this administrative language as Swiss as possible and we deliberated on a "Swiss-made" design, in reference to Switzerland's reputation in the field of iconic design. A sleek design, maximally simplified, that ultimately has a specific aesthetic.
Black and white, the simplest possible, straight to the point. This was - in summary - our specifications. To make the pictogram, this drawing that acts as a visual stimulus, understandable regardless of the language of the target audience, we worked on the concept of immediate and universal perception, proposing a design that is easily intelligible and, consequently, purely informative.
We drew about fifty static and animated pictograms, first referring to the ISO standards issued in the field. We have produced a new graphic chart, supported by codified graphic construction principles as well as a glossary.